Robin Klußmann - Communication Design
Corporate identity for the open air museum Hessenpark, which represents the cultural history of the state of Hesse.
The open air museum Hessenpark represents the cultural history of the state of Hesse. The target audience reaches from young to old. The museum sets particularly great value in transmitting knowledge vividly and offers a lot of interactive exploration opportunities, like historical craft and farming technique presentations, a theatre and a great range of events.
The new CI focuses on what makes the museum alive. Therefore 80 different illustrated characters represent the unique spirit of the institution. They combine tradition and modern life. The use of the figures is very variable and give the museum a friendly and recognizable face.
In cooperation with Nicolas Ritter